August 1, 2007, 12:00 AM

Newegg.com hatches a new home page

Newegg has redesigned its home page to emphasize more consumer electronics. The redesigned home page features a list of the 10 most frequent product searches, a quick poll, customer testimonials and cleaner navigation.

Mark Brohan

Research Director

Newegg.com has re-launched its home page and is emphasizing a broader range of consumer electronics products.

With its old home page, Newegg, No. 10 in the Internet Retailer Top 500 Guide, concentrated on personal computers and related gear. The main element on the page was a box that featured Newegg’s daily deals.

But the home page has now been reorganized to give more prominence to merchandising categories such as computer hardware, consumer electronics, digital cameras and software. To access daily specials on Newegg.com, shoppers can click on a banner ad at the top of the home page or scroll down the page and view larger images and product descriptions. “The redesigned home page features a greater product selection,” says Newegg senior manager of web development Willy Chen.

The redesigned home page also features a list of the 10 most frequent product searches, a quick poll, customer testimonials and category navigation at the top of the page. “The redesign puts more of an emphasis on consumer electronics,” says Chen.

In a survey of what shoppers think of the new home page, about 50% approve of the new design, he says. And sales conversions of products listed on the home page have also jumped by 20% since the new page went live in late May. “Our customers told us they wanted faster ways to find the merchandise,” says Chen.

Newegg, which receives about 14 million unique visitors each month on Newegg.com, expects online sales to total about $2 billion in 2007, an increase of 33% over web sales of $1.5 billion in 2006.

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