August 1, 2007, 12:00 AM

Fastest Response starts at Dell.com

Dell.com provided the fastest high broadband access time among Top 50 retailers for June, says Gomez Inc.

Dell.com provided the fastest high broadband access time among Top 50 retailers for June, says Gomez Inc.

At 2.86 seconds Dell was followed by Zappos.com (3.36 seconds), FootLocker.com (3.63 seconds) and Avon.com (3.76 seconds).

Using a dial-up connection, Quixtar.com provided the fastest site response time at 36.48 seconds.

In June, a shopper with a high broadband connection could access a Top 50 retail site in 5.96 seconds, compared with 14.33 seconds for a low broadband connection and 58.96 seconds for dial-up.


Top 50 Web Site Performance Index: Response Time
June 01 , 2007 - June 30 , 2007
Response Time (seconds)

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Rank Retailer Dial Up Low Broadband High Broadband
1 Quixtar 36.48 9.94 4.63
2 Office Depot 40.12 10.49 4.87
3 Zappos 42.86 8.55 3.36
4 Dell 43.88 8.11 2.86
5 Neiman Marcus 45.73 12.04 6.15
6 Peapod 45.86 14.97 8.15
7 J. C. Penney 45.93 10.28 4.38
8 PC Connection 46.06 14.24 7.50
9 Eddie Bauer 46.32 10.97 4.55
10 Macys Store 46.64 10.43 4.15
11 Office Max 46.93 9.39 3.76
12 Avon Shopping 47.30 11.80 4.90
13 Footlocker 47.90 9.13 3.63
14 Sears 48.33 13.71 6.47
15 HSN 49.36 10.79 4.46
16 Nordstrom 49.50 12.24 5.66
17 Gateway 50.65 12.49 5.98
18 Staples 52.56 12.34 5.01
19 Cabelas 54.38 10.18 4.08
20 CDW 54.83 17.06 7.86
21 L. L. Bean 55.83 13.20 5.78
22 Williams-Sonoma 56.15 14.02 6.21
23 Drugstore 57.36 12.07 5.26
24 Barnes and Noble 58.21 14.02 5.58
25 Netflix 58.26 16.00 7.24
26 1-800 Flowers 58.31 13.26 5.65
27 Victoria Secret 58.78 11.61 4.74

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If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.

— Sebastian Gunningham, Amazon Sr. VP of Seller Services
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