July 31, 2007, 12:00 AM

Internet Retailer Survey: Form and function

(Page 2 of 2)

But those costs can vary widely and will increase if retailers add more sophisticated design elements such as rich media from a third-party developer. The cost of adding a rich media application can run as high as $100,000 to install and several hundred to several thousand dollars more in monthly licensing fees.

For now the Internet Retailer survey finds that most merchants are putting off incorporating new elements and programs such as video, content delivery networks and mobile commerce into their design plans and concentrating on better navigation and organization. Only 32.6% of merchants employ video on their web sites and only 18% utilize content delivery networks. The use of mobile commerce is also limited, with just 7.9% of merchants creating a design that allows shoppers to use their web-enabled handheld devices or cell phones to make a purchase.

“The crucial elements in a design project are improving a site’s usability and functionality,” Thurow says. “Web retailers shouldn’t be buying into the hype of Web 2.0 until they know it will work for them. If they want to make a good design even better, they should listen to their customers and make basic changes that make it easier and faster to complete a purchase.”

mark@verticalwebmedia.com

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement