BOSTON, Mass.-July 18, 2007 - Aerosmith Drummer Joey Kramer and John Nichols, co-owners of the soon-to-open second Technical skateboard boutique in the Boston area, have engaged Worcester-based Paid Inc. (OTCBB:PAYD) to develop and manage their web site, www.technicalshops.com, and online merchandising targeting the skateboarding subculture and broader audience of fans of the culture and apparel.
“I wanted Paid celebrity services to build out Technical’s web presence for the best of reasons. As a member of Aerosmith, I’ve experienced firsthand the personalized service for customers and the creative, high quality merchandise and online content that Paid celebrity services customizes to serve the interests of specific audiences,” Kramer said. “At Technical, we believe in engaging a broad array of people to explore skateboarding via our shop and web site. Paid has demonstrated the ability to relate to trend-savvy audiences and this will translate naturally in helping us in our new Technical retail venture as we drive to deliver our merchandise and messages to the unique skate subculture and beyond.”
“As skateboarding continues to ramp-up in mainstream popularity, the demand for the cutting-edge skate equipment and artist-inspired streetwear that Technical is known for is really taking off,” said Keith Garde, Paid, Inc. president of celebrity services. “We’re pleased to partner with Technical to expand their reputation as a leader in the skateboard world to skate culture enthusiasts everywhere.”
Kramer and Nichols will open the doors of their new Technical skate shop at 236 Newbury St., in the heart of Boston’s Back Bay fashion district, in July --seven years after the flagship store in Norwell first became a South Shore sensation. This coincides with the launch of Technical’s new web site and online store (www.technicalshops.com). Like the Norwell and Newbury Street shops, the online store will offer a complete product line including T-shirts, hoodies, sunglasses, watches, hats, sneakers and skateboards and skating accessories, and also will feature limited edition and specialty items.
Kramer first met Nichols through his skater son, Jesse, who is a friend of Nichols. He recalls being impressed with Nichols’ obvious passion for skateboarding culture and, in particular, the way he relates to a wide base of customers.
“A lot of skate shops cater only to the most hard-core skaters and convey an attitude that’s not welcoming to newcomers,” Nichols said. “But there are plenty of people who may or may not have perfected skate techniques but enjoy the style and culture of skateboarding and appreciate its authentic, artistic essence. We want to share our take on this evolving culture of art, attitude and style.”
In addition to this latest venture, Kramer continues to tour with Aerosmith and also pursues his other smooth-ride passion-cars--as co-owner of a Corvette business.
About Paid, Inc.:
Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Using proprietary patent-pending technology, Paid`s innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. Paid, Inc.’s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily, as detailed on its web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company`s common stock is traded on the OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.
Forward Looking Statements:
This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company`s operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company`s most recent filings, including Form 10-QSB with the Securities and Exchange Commission.
CONTACT:
For Paid, Inc.:
Julie Shepherd of Accentuate PR, +1-815-479-1833,
Julie@accentuatePR.com
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