July 10, 2007, 12:00 AM

Superpages.com ads will ride along with AOL’s instant messages

Idearc Media Corp. and illumiCell Corp., operating as Multiplied Media in the United States, have signed an agreement enabling Idearc to place its Superpages.com advertisers’ content on AOL’s Instant Messenger network.

Paul Demery

Managing Editor, B2B E-commerce

Idearc Media Corp. and Calgary, Canada-based illumiCell Corp., operating as Multiplied Media in the United States, have signed an agreement enabling Idearc to place its Superpages.com advertisers’ content on AOL’s Instant Messenger network. The Multiplied Media’s “Poynt” service, which is available to more than 15 million users in Canada, will launch on AIM in the United States in the third quarter of 2007.

Idearc Media is looking to extend its advertisers’ content over the local search service. “This new agreement expands our distribution, allowing us to deliver relevant search campaigns for a greater number of our local and national advertisers,” says Eric Chandler, president of Idearc’s Internet segment.

AOL’s AIM service is the largest single instant messenger network in the United States, Idearc says. Each day 42 million AIM users send more than 960 million instant messages.

“We are pleased to work with Idearc Media and believe that the large base of Superpages.com’s local advertisers will enable users to find even more highly relevant local businesses to connect with and purchase from,” says John Lowe, CEO at Multiplied Media.

In 2006, Superpages.com logged more than 2.8 billion network searches, Idearc says, and more than 18 million small-to-medium-sized business listings in the U.S., 11 million of which feature enhanced content. Also a local Internet shopping service, Superpages.com includes fixed-fee and performance-based advertising products.

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