July 9, 2007, 12:00 AM

Celebrate Express names a new vice president of marketing

Celebrate Express has hired Michael Eisenberg as vice president of marketing. Before joining Celebrate Express, Eisenberg was chief marketing officer for McIntyre Direct, a catalog marketing and consulting firm.

Kurt Peters

Executive Editor

Celebrate Express Inc., direct marketer and web retailer of gifts and party supplies for holidays and special occasions, has hired Michael Eisenberg as vice president of marketing.

At Celebrate Express, No. 163 in the Internet Retailer Top 500 Guide, Eisenberg will be in charge of the marketing department and all initiatives for pay-per-click advertising, site optimization, and e-mail and affiliate marketing. He will also oversee catalog marketing and marketing matters relating to customer relationship management.

Prior to joining Celebrate Express, Eisenberg was chief marketing officer for McIntyre Direct, a catalog marketing and consulting firm based in Portland, OR. He also has served in senior marketing positions at Musician’s Friend, RealNetworks Inc., Hanna Andersson Corp., Childcraft Education Corp. and Sara Lee Direct.

As vice president of marketing, Eisenberg will earn an annual base salary of $175,000, an annual bonus of up to $35,000 and a signing bonus of $10,000, Celebrate Express said in a recent regulatory filing.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement