Premier Footwear Company Strengthens Web Presence As Central Piece of Brand Strategy
Los Angeles, California– June 13, 2007 – Ignify, a leading provider of ERP and eCommerce solutions for the mid-market and large enterprise business segment, today announced Aerosoles, a leading designer brand of footwear with 130 retail stores nation-wide, has chosen Ignify to power the company’s two main online storefronts including the well-established Aerosoles brand and new company offering What’s What shoes. The e-commerce implementation enhances online operations by automating back-end processes while improving the customer’s online shopping experience.
Central to the implementations is the Ignify eCommerce platform - an end-to-end fully automated online storefront and business commerce platform targeting the mid to large enterprise. Ignify eCommerce improves Aerosoles operations through real-time management and reporting of key metrics including: site visits, visitor browse history, customer click throughs, campaign effectiveness and purchasing patterns with visibility into specific areas to ensure optimum website performance and targeted marketing.
In addition, Aerosoles has enhanced the customer shopping experience by offering unique options such as: shopping by shoe size or available inventory, advanced shoe imaging and photo manipulation control and “catalog style” shopping providing the look and feel of the traditional print catalog.
“Ignify eCommerce has allowed us to successfully launch our new Aerosoles site and What’s What commercial line by offering customers an unparalleled interactive online shopping experience,” said Magnus Gustafsson, vice president direct marketing of Aerosoles. “Exceptional features such as the ability to view available inventory and measure shopping patterns in real-time help us serve our customers better while allowing us to carve a deep niche in the online retail shoe market.”
Aerosoles’ online operations support 130 retail shoe stores spread throughout the top U.S. markets through solid store locator functions and the unique ability to coordinate an Aerosole Shoe Party where the company provides a representative at the home or office to discuss the latest shoe fashions with friends and family. Since launching the new web sites, the company has measured over 10,000 unique visitors per day averaging 3.2 page visits.
“Aerosoles exemplifies the importance traditional retail chains place on e-commerce strategies,” stated Sandeep Walia, founder and president of Ignify. “We are thrilled to be working with them to ensure the continued success of their online storefronts and new company brand through state-of-the-art technologies that address the efficiencies of both business operations and customer experience.”
Aerosoles International Inc. based in Edison, New Jersey, is a leading international footwear brand specializing in comfortable style including a variety of categories such as boots, casual, dress, tailored, sandals and sport. The Aerosoles products are available worldwide at Aerosoles retail stores, select Department stores and specialty stores, through the Aerosoles catalog and at www.aerosoles.com.
Established in 1999, Ignify is a privately-held ISO 9001:2000 certified company targeting the mid-size to enterprise business segments. The company’s comprehensive set of Business to Business (B2B) and Business to Consumer (B2C) eCommerce solutions increase online sales while lowering overall operation costs. Ignify also provides consulting services for ERP and software development initiatives and is a Microsoft Gold and Sage Certified Partner. Ignify has offices in Los Angeles, Silicon Valley, Nashville, Toronto and India. For more information, visit www.ignify.com