June 19, 2007, 12:00 AM

Faster dynamic site interactions boost sales for Your Electronic Warehouse

Conversions rise by 42% at Your Electronic Warehouse after the retailer deploys site acceleration services from Akamai. Sister site DiscountGolfWorld.com saw conversions up 210%.

Your Electronic Warehouse, the flagship web retailer for 1st in Music-Video World., reports that speeding up delivery of dynamically generated site transactions has helped to boost the conversion rate by 42% within the first month of implementing the Dynamic Site Accelerator service from Akamai Technologies Inc.

The service helped lift conversions on DiscountGolfWorld.com, Your Electronic Warehouse’s other dynamically generated retail site, by 210% in the first month after implementation, the company reports. DiscountGolfWorld.com had a higher increase after deploying the acceleration service because more of its product pages, with multiple styles and images, had required longer download times, according to Justin Meats, Your Electronic Warehouse’s information technology director.

The service speeds up dynamic site interactions – page display, search, add-to-cart and checkout processes – by caching site content in Akamai’s distributed data centers. So for example, when customers bring up an image on either web site, they are actually pulling that image off the vendor’s server closest to their geographical location, Meats explains.

The localized generation and distribution of dynamic content reduces hits to the retailer’s central server with the net effect that online customers experience faster, more consistent content delivery, he adds. Meats says that for both sites, page content dynamically generated by site visitor requests wind up being served up by one of Akamai’s local servers, rather than by the company’s central server, about 84% of the time.

Your Electronic Warehouse is No. 435 in the Internet Retailer Top 500 Guide to Retail Web Sites.

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