June 14, 2007, 12:00 AM

Conversions increase 30% at redesigned Junonia.com

Conversions at Junonia.com have increased 30% year-over-year since the retailer of plus-size active wear for women implemented interactive shopping features as part of a recent redesign, Junonia says.

Paul Demery

Managing Editor, B2B E-commerce

Conversions at Junonia.com have increased 30% year-over-year since the retailer of plus-size active wear for women began using Fluid Inc.’s Concept Display as part of the web site’s recent redesign, the retailer says. Concept Display enables interactive shopping features such as zoom, color change and multiple views for over 500 products throughout Junonia’s catalog.

“Even though the site has only been up a few weeks, we’ve already seen some very impressive gains,” says Tom Lindmeier, Junonia’s director of e-commerce. “We had projected that site upgrades would result in a 10% conversion increase over May 2006 numbers, but we’ve already seen a 30% increase.” Junonia is No. 412 in the Internet Retailer Top 500 Guide.

Other performance indicators, such as dollars per visit, average order value, shopping carts per visit and abandoned carts, also have improved, Lindmeier says. “We’ve also seen an overall improvement in our search engine rankings, including a 25% increase in sales related to natural search,” he says.

Concept Display enables Junonia to leverage its existing catalog imagery across its web site, making the most of its photography investment and establishing continuity between the catalog and web site. Fluid also took Junonia’s single-color source images and implemented color-change interactivity on each Concept Display-enabled photo, resulting in an average of three color changes for each product.

Fluid also varied the amount of zoom for each product display, depending on the resolution of source images. When high-resolution product images are not available, it uses “model” and “lifestyle” images.


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