June 11, 2007, 12:00 AM

Smooth Fitness names Internet veteran Roman Godzich head of marketing

Roman Godzich, who has been involved in Internet marketing for more than 10 years, has been named senior vice president of marketing for Smooth Fitness, an e-retailer of exercise equipment.

Paul Demery

Managing Editor, B2B E-commerce

Roman Godzich, who has been involved in Internet marketing for more than 10 years, has been named senior vice president of marketing for Smooth Fitness, an e-retailer of exercise equipment.

"Smooth Fitness was the first online retailer of home fitness equipment many years ago," Godzich says. "It is exciting to be part of a company that has focused on web sales and is so well poised for dramatic expansion in the near future.” Smooth Fitness, which operates on the web at SmoothFitness.com, is No. 240 in the Internet Retailer Top 500 Guide.

Godzich, who is responsible for all advertising and marketing efforts, joins Smooth Fitness after six years at Rail Europe Group, where he was vice president of e-business. During his time at Rail Europe, Internet sales grew to more than $100 million a year from under $1 million.

Prior to Rail Europe, Godzich served as general manager of VStore.com and CEO of TotalNews.com, a search engine and news content site that he founded and launched in 1996.

In the 1980s, Godzich developed point of sale tools for the French Minitel system, a pre-Internet online system for conducting such tasks as purchasing tickets and checking public telephone directories.

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