June 8, 2007, 12:00 AM

Wal-Mart, Orbitz show biggest growth in visits to online shopping sites

Wal-Mart Stores scored a 33% increase in the number of unique online visitors in April, to 21.6 million from 16.2 million, while traffic at travel site Orbitz.com grew 36%, Nielsen/NetRatings says.

Wal-Mart Stores Inc. scored a 33% increase in the number of unique visitors in April, to 21.6 million from 16.2 million, while traffic at travel site Orbitz grew 36% to 15.4 million from 11.3 million, Nielsen/NetRatings reports. EBay.com continued to show the largest unique April audience at 61.8 million, up 16% from 53.5 million a year ago.

The top 10 computer hardware manufacturer web sites by unique visitors in April (in millions), with April a year ago and year-over-year growth were:
eBay: 61.76; 53.47; 16%
Amazon: 40.53; 37.85; 7%
Wal-Mart Stores: 21.63; 16.24; 33%
Target: 21.06; 17.88; 18%
Shopping.com Network: 17.47; 16.00; 9%
Shopzilla.com Network: 17.35; 17.08; 2%
Dell: 15.44; 16.75; -8%
Orbitz Worldwide Network: 15.35; 11.27; 36%
Expedia: 13.68; 15.03; -9%
Ticketmaster: 12.70; 11.01; 15%.

(Calculations of unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)

By time spent per person on the site in April (hours:minutes:seconds), the top 10 were:

eBay – 1:47:35
Amazon – 0:23:13
Dell – 0:17:05
Expedia – 0:16:27
Orbitz – 0:12:52
Wal-Mart – 0:12:01
Ticketmaster – 0:10:39
Target – 0:08:46
Shopping.com – 0:02:42
Shopzilla.com – 0:02:31

The top consumer goods advertisers in May in terms of online ad impressions (in millions) according to the Nielsen/NetRatings AdRelevance report were:
Altria Group – 1,574.41
The Coca-Cola Co. – 487.52
Hydroderm Beverly Hills – 385.55
iQ Cosmetics – 335.81
Limited Brands Inc. – 306.97
Pernod Ricard – 264.50
Unilever – 245.93
Diageo PLC – 216.39
PepsiCo Inc. – 212.02
The Proctor & Gamble Co. 202.45

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