June 8, 2007, 12:00 AM

Kelley Blue Book soups up internal search

To help online car shoppers narrow their choice, Kelley is updating KBB.com with the “Perfect Car Finder,” which lets consumers search through more than 400 new vehicles and 1,100 trim levels of those vehicles by features and optional equipment.

Kelley Blue Book is revving up its automotive research site with more advanced search features and functions.

Kelley, which has provided dealers, manufacturers and consumers with comparative automotive information for more than 80 years, says nearly 80% of shoppers who visit KBB.com have not yet decided on which model they plan to purchase and less than 50% know which make they are interested in.

To help online car shoppers narrow down their choice, Kelley is updating KBB.com with “Perfect Car Finder,” which lets consumers search through more than 400 new vehicles and 1,100 trim levels of those vehicles by the features and optional equipment.

With the new car finder tool, shoppers can search by price, manufacturer, seating capacity, fuel economy and vehicle size. With the advanced search option, consumers can narrow their search and sort vehicles by such criteria as vehicles with available incentives, interior and exterior features like available navigation, folding rear seats and DVD entertainment systems or luggage racks and privacy glass. Shoppers with limited technical knowledge can also review vehicles by engine type, engine size, horsepower and torque, Kelley says.

Once a search is complete, visitors can arrange chosen cars into a side-by-side comparison which includes manufacturer suggested retail prices, available incentives and new car “Blue Book” values, or what a new vehicle is actually selling for that week. The side-by-side comparison will then display everything from available features and options to technical specifications, safety data and reviews and ratings. For those shoppers not quite sure what they are shopping for, the comparison tool will suggest similar vehicles that match what a consumer is researching.

“With the proliferation of new models on the market and more than 400 vehicles to choose from, consumers need a service allowing them to better narrow their search and compare vehicles they may or may not know even exist," says Tim Nelson, vice president of consumer product strategy and management, Kelley Blue Book.

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