- Allurent and Accretive Commerce Form Strategic Alliance to Offer Merchants a Next Generation Shopping Experience

Alliance Adds Rich Interaction Capabilities to End-to-End Outsourced eCommerce Solution

Charlotte, NC, and Cambridge, Mass. - June 5, 2007 - AllurentTM and Accretive Commerce, the leading business process outsourcer of direct-to-customer commerce services, announced today they have formed a strategic alliance to deliver Allurent`s Rich Commerce Suite modules through the Accretive eCommerce solution.

Accretive`s eCommerce solution empowers merchants to better control their brand by offering the best platform, tools, and services available with a specific focus upon world-class merchandising and personalization capabilities. The Allurent Rich Commerce Suite is a set of software modules that consist of world-class consumer-interaction features, business tools that empower retailers to adjust the interactions as needed, and industry-leading Web 2.0 technologies. The alliance between Accretive Commerce and Allurent gives merchants access to Accretive`s leading eCommerce solution combined with Allurent`s rich shopping and merchandise functionality in a fully integrated, outsourced model. The combined tool set will further assist Accretive`s customers improve customer satisfaction, increase conversion rates, and lower shopping cart abandonment.

The following modules are now available to Accretive Commerce`s customers and can be configured to match any merchant`s unique brand and style:

• Allurent Detail - Allows consumers to easily see merchandise information, view product imagery, and select the specific item attributes they wish to purchase in a concise presentation, increasing products viewed during a shopping session and boosting conversions.
• Allurent Inline Cart - Give customers immediate access to the items in their order and the running total without leaving the shopping process, reducing abandonment.
• Allurent Checkout - Allows customers to complete their transactions without page transitions, reducing abandonment.
• Allurent Display - Enables retailers to create fresh and engaging interactive product displays that link directly to the shopping process, resulting in greater consumer interest and increased sales.
• Allurent Navigation - Provides seamless transitions between different areas of the store to creating a completely pageless shopping experience, improving usability and increasing customer satisfaction.
• Allurent Video - Creates a more emotional response to merchandise with commerce-enabled video displays that allow the consumer to interact with merchandise and buy directly from the video.

"Like Accretive, Allurent has a deep understanding of the brand experience and how best to deliver unmatched shopping experiences to consumers," said Hank Reeves, Accretive Commerce CEO. "The alliance is a significant enhancement to our eCommerce solution, and we`re excited to offer a range of new functionality to our customers. It also is yet another example of our best-of-breed strategy offering merchants access to cutting edge technology, in a turn-key fashion, combined with a proven operations partner in Accretive."

"Improving the online customer experience should be part of every retailer`s long-term strategy," said Graeme Grant, VP of Sales and Operations at Allurent. "This alliance with Accretive Commerce enables online retailers to surpass the competition by delivering richer interactions that differentiate their online stores, increase customer satisfaction and loyalty, and realize those advantages in an outsourced model."

About Allurent, Inc.
Headquartered in Cambridge, Mass., Allurent partners with leading retailers to create the most compelling online shopping experiences imaginable. Our innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Our deep experience developing world-class e-commerce software helps us deliver intuitive and engaging products that are easily configured to match your brand and integrate with your existing infrastructure. For additional information please visit www.allurent.com.

About Accretive Commerce
Accretive Commerce is a market-leading business process outsourcer, accelerating companies` growth through a fully integrated range of outsourced eCommerce, Customer Care, and Fulfillment & Logistics solutions and services. Accretive Commerce has a proven track record serving some of the world`s best known brands such as American Eagle Outfitters, Godiva, Restoration Hardware, and many others. The company combines market-leading capability, scalability, and flexibility with lean six sigma process excellence to deliver its clients a better brand experience, greater revenues, and lower costs. Accretive Commerce has an unparalleled commitment to customer service and a focus on brand protection that translates into guaranteed results and value creation. For more information, visit www.accretivecommerce.com.

Contact:
Keri Bertolino
fama PR
617-758-4148
pr@allurent.com