June 4, 2007, 12:00 AM

Moosejaw Mountaineering continues its m-commerce crusade

More than 66% of recipients responded to a Moosejaw Mountaineering marketing text message that contained a special offer, the outdoors apparel and gear retailer reports.

Paul Demery

Managing Editor, B2B E-commerce

More than 66% of recipients responded to a Moosejaw Mountaineering Inc. marketing text message that contained a special offer, the outdoors apparel and gear retailer reports.

The multi-channel retailer, a pioneer in m-commerce, relied on its oddball humor for the mobile marketing effort. Moosejaw text messaged the following to a sampling of customers: “Text me back with rock, paper or scissors. I already know what I’m throwing and if you beat me I’ll add 100 Moosejaw Points to your account now.” The retailer picked paper, but all respondents, all of whom belong to the Moosejaw loyalty program, received the 100 points.

Moosejaw, No. 297 in the Internet Retailer Top 500 Guide, used the services of Messagebuzz Inc., a mobile marketing firm, for the text messaging effort.

“We asked our customers to sign up for Moosejaw Texting. We had no idea it would be so successful,” says Robert Wolfe, Moosejaw Mountaineering president and CEO. “We want Moosejaw to be more than just a place to buy your backpack and boardshorts. We want Moosejaw to be the most fun part of your day.”

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