The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
When is the price right?
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Smith adds that Goody’s is beginning to gain from the price optimization system better insight into overall product demand curves, which in turn may lead to improvements in how Goody’s works with suppliers to deliver products that will produce the highest margins and sell-throughs. “It’s opened our eyes to other ways of managing and understanding our entire demand curve and understanding the changing elasticity of it,” Smith says.