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TicketsNow doesn’t charge its affiliates for using its technology, though it does not provide the most customized, integrated options to web sites that haven’t proven they can create sales, Joe Domek says. The company doesn’t set a sales threshold, but it does consider the affiliate’s enthusiasm and work ethic, which is why inviting them to Chicago and getting to know them individually helps, he says. “When we have affiliates that are generating revenue on a consistent basis, we’ll go the extra mile and create those data feeds. We really try to treat our affiliates as partners.”
MargaretAnn Cross is a Manchester, Mich.-based freelance business and technology writer.