June 1, 2007, 12:00 AM

Moosejaw Mountaineering maps mobile methods of e-commerce

Outdoor gear and apparel retailer Moosejaw Mountaineering has launched a mobile shopping site that enables shoppers to browse, compare prices and purchase merchandise using any mobile phone or handheld device. The retailer also lets customers receive order-tracking information on their mobile devices.

Outdoor gear and apparel retailer Moosejaw Mountaineering has launched a mobile shopping site that enables shoppers to browse, compare prices and purchase merchandise using any mobile phone or handheld device. The site runs on mPoria Inc.’s GoMobile platform.

“The mobile marketplace offers a great opportunity for us to target, reach and interact with our customer base-a young demographic ripe for the m-commerce segment,” says Moosejaw founder and CEO Robert Wolfe. “We had our mobile shopping site up and running in less than 24 hours.”

The m-commerce site of Moosejaw Mountaineering employs the .mobi mobile URL convention, located at Moosejaw.mobi.

The multi-channel retailer also has launched a system that lets customers receive order-tracking information in real-time on their mobile phones. “Text messaging allows us to interact with our young customer base on a very personal level,” Wolfe says. Adds brother Jeffrey Wolfe, COO: “Our customers have access to their mobile phones 24 hours a day. We want to be the first retailer to form a relationship with our customers via text messaging, and we’ve spent more than a year integrating text messaging technology into every facet of our business.”

Offering text messaging is a good way to market to shoppers, getting the message across that this retailer is different, the company says. “Within hours of launching the option we had more than 100 customers sign up,” marketing manager Indy Bishop adds.

Moosejaw customers also can text message product questions, order questions and personal notes to THEJAW. And they can opt to receive Moosejaw’s promotional Deal of the Day and wacky Daily Remark text messages.

M-commerce and mobile order tracking are part of the major trend of consumers craving connectivity 24/7, says Maris Daugherty, senior consultant at global retail consulting firm J.C. Williams Group Ltd. “They’re a great way to leverage the larger trend, and that will endear them to their customers and create buzz.”

bill@verticalwebmedia.com

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