In its second-largest acquisition, Amazon buys the company for $970 million.
(Page 3 of 3)
“If you can do well in natural it really helps you fund your other marketing campaigns,” Robertson says. “If you can get sales at a low ad cost ratio, then you can start using your marketing dollars toward buying more or more expensive paid terms, or spending more on e-mail or affiliate programs. It’s a really important program from the perspective of maximizing marketing dollars.”
Click Here for the Guide to Providers of Search Engine Marketing Products & Services