The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
An online shopping avalanche for holiday season 2007
66% of consumers plan to do more of their holiday season shopping online this year, while 6% will not shop more online and 28% are undecided, Allurent Inc., a vendor of web site development technology, found in a survey of more than 600 online shoppers. The survey, conducted via e-mail by online survey firm Zoomerang, also found high expectations among consumers of a good online shopping experience. When asked how a frustrating online shopping experience would affect their future shopping, 82% said they’d be less likely to return to the same site and 41% said they’d be less likely to shop the same retailer’s stores. Only 24% gave the highest rating of “enjoyable” to their ’06 online holiday shopping experience. About half or more of respondents said they were more likely to buy from a web site with shopper-friendly features like pop-up product details and an easy-to-use add-to-cart feature.