May 24, 2007, 12:00 AM

NapaStyle.com gets 10% revenue lift per customer with automated cross-sells

NapaStyle.com is leveraging a new vendor partnership that blends Offermatica’s testing and targeted content delivery platform with Coremetrics analytics to automate cross-sell offers based on shopper behavior.

Paul Demery

Managing Editor, B2B E-commerce

NapaStyle.com, an early user of a new combined offering of Coremetrics’ Intelligent Offer cross-sell tool and Offermatica’s testing and targeted content delivery platform, has produced an average 10% lift in revenue per visitor since implementation two months ago.

“By optimizing the cross-sell updates to coincide with our customers’ shopping behavior, we have simplified the process of managing product recommendations and have seen dramatic results,” says Feather Hickox, director of e-commerce at NapaStyle.

Vendor Offermatica provides software to test, measure and optimize online marketing campaigns and Coremetrics provides analytics and web marketing solutions. A new partnership combining Coremetrics’ Intelligent Offer, which automates cross-sell offers based on browsing and shopping behavior, with Offermatica’s optimization platform automates offer-generation for thousands of products and excludes inappropriate offers, the companies say. The combined offering also tracks how the automated cross-sells perform in terms of conversions and revenue, they add.

“With this new offering, our clients can further benefit from more personalized, tested offers based on the wisdom of the crowd. Marketers and merchandisers no longer have to guess at cross-sell suggestions-these are scientifically selected and can be optimized for visit content. And the presentation of these offers no longer requires work with IT,” says John Squire, senior vice president of product strategy and general manager of search services at Coremetrics.

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