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Sony Electronics enters e-commerce venture with Disney
Visitors to the new Disney Family.com can take free courses in a new Disney Family Learning Center sponsored by Sony Electronics, which also populates the center with buy buttons for Sony products.
Managing Editor, B2B E-commerce
Visitors to Walt Disney Internet Group’s new Disney Family.com can take free courses in a new Disney Family Learning Center sponsored by Sony Electronics, which also populates the center with buy buttons for Sony products.
Disney and Sony designed and developed the online courses with Powered Inc., which develops and hosts educational content for e-commerce sites.
Disney Family.com, which is still operating in a beta test phase at Family.com, provides online courses with titles such as “A Changing Work-Life Balance,” “Digital Photography Made Simple,” and “Hands-On Digital Scrapbooking Design.” Course takers must register online with Disney and include their full name, e-mail address, birthday and ZIP code, and they have the option of letting Disney forward their personal information to Sony Electronics.
The title page of each online course contains several Sony product descriptions and buy buttons. The photography course features products including Sony digital cameras priced at more than $1,000 and other photographic accessories, for example, and the Changing Work-Life Balance course features products including a $250 Sony wireless base station, which is designed to stream video content from a home-based TV either through the Internet or a home network to remote viewing devices.
The Disney Family.com’s frequently asked questions, however, clarify that course takers are not required to purchase any of the products featured on its site.
“We are taking a very comprehensive approach to our collaboration with The Walt Disney Internet Group on Disney Family.com,” says Barbara Miller, director of corporate web services at Sony Electronics.