May 16, 2007, 12:00 AM

Dell is tops in April broadband performance

In April, a shopper with a high broadband connection could access a Top 50 retail site in 5.92 seconds, compared with 15.25 seconds for a low broadband connection and 54.65 seconds for dial-up, says Gomez.

Mark Brohan

Research Director

Dell in April provided the fastest response time for customers accessing the site using a high broadband connection, says Gomez Inc.

At 2.84 seconds Dell was followed by Zappos (3.49 seconds), OfficeMax (3.63 seconds) and J.C. Penney (4 seconds).

Using a dial-up connection, Office Depot provided the fastest site response time at 37.82 seconds.

In April, a shopper with a high broadband connection could access a Top 50 retail site in 5.92 seconds, compared with 15.25 seconds for a low broadband connection and 54.65 seconds for dial-up.

Top 50 Web Site Performance Index: Response Time
April 01 , 2007 - April 30 , 2007
Response Time (seconds)

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Rank Retailer Dial Up Low Broadband High Broadband
1 Office Depot 37.32 11.92 5.01
2 Eddie Bauer 40.34 11.14 4.16
3 J. C. Penney 40.46 9.86 4.00
4 Office Max 40.67 10.30 3.63
5 Zappos 41.12 9.01 3.49
6 Dell 42.25 8.70 2.84
7 Quixtar 42.38 14.55 5.76
8 Avon Shopping 43.82 11.89 4.71
9 Gateway 44.00 12.39 5.70
10 Neiman Marcus 44.29 13.39 6.16
11 Sears 44.67 14.29 5.74
12 PC Connection 44.85 13.97 7.07
13 Staples 46.28 12.47 4.84
14 Peapod 46.28 18.07 9.02
15 Macys Store 46.80 12.20 4.53
16 Footlocker 48.13 10.88 3.78
17 Nordstrom 49.35 13.86 5.91
18 Williams-Sonoma 49.79 14.11 6.01
19 L. L. Bean 51.02 13.15 5.13
20 Cabelas 51.75 11.01 4.12
21 Chadwicks 51.79 10.74 3.54
22 Netflix 51.86 16.48 7.15
23 CompUSA 52.47 14.81 7.39
24 HSN 53.94 12.96 4.87
25 CDW 54.05 18.57 7.92
26 Barnes and Noble 54.09 15.16 5.60
27 Scholastic 54.17 11.35 4.17

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