May 15, 2007, 12:00 AM

Much like the early Internet, under-35 men are driving mobile web adoption

17%, or 30 million, of the 176 million U.S. Internet users who access the web via PC also accessed the web from a mobile device during January, says new research. Users under 35 account for 46% of the mobile web audience, with 60% of them being male.

Kurt Peters

Executive Editor

17%, or 30 million, of the 176 million U.S. Internet users who access the web via P.C. also accessed the web from a mobile device during January 2007, according to new research.

Users under age 35 account for 46% of the mobile web audience and 36.5% of the PC-based Internet audience. Further, 60% of mobile web users are male vs. 49% of PC-based web users, concludes MobileWeb Metrix, a research joint effort by Telephia Inc., a mobile communications and m-commerce industry research firm, and comScore Networks Inc., a research firm specializing in consumer behavior.

“Similar to the Internet 10 to 15 years ago, men under the age of 35 are the early adopters of new technology and more likely to use mobile devices to access the web than women or men aged over 35,” says Bob Ivins, managing director at comScore Networks. “The mobile web is at an early state of development, but we expect mobile web usage to grow as phone performance improves and sites optimize content for the small screen.”

Telephia director Levi Shapiro will speak at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session entitled Mobile Commerce is Happening-and Retailers Better Get Ready for It.

 

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