• New Home Page Indices Available for Wide Range of Web Sites: Credit Card, E-Banking, E-Brokerage, News, Retail, Social Networking, and Top Ten Internet Brands (U.S.)
• Indices Track the Speed and Reliability of Leading Web Sites from 10 Major U.S. Metropolitan Areas, All From the End User Perspective Using Keynote’s Industry Leading Web Monitoring Products
• Keynote Marks Tenth Anniversary of Performance Indices by Offering Customers 30-Day Free Trial
SAN MATEO, Calif., – May 14, 2007 – Keynote Competitive Research, the industry analysis group of Keynote Systems (Nasdaq: KEYN), today announced the launch of seven new Web performance indices covering leading Web sites in the following categories and vertical industries: Credit Card, E-Banking, E-Brokerage, News, Retail, Social Networking, and Top Ten Internet Brands (U.S.). Keynote’s new Home page vertical indices allow Web operations teams, application developers and online business managers to measure and compare the performance of their Web sites against that of leading sites in a number of important online categories; set service levels objectives accordingly; and tune their sites for optimal performance. For more information about Keynote Performance indices and companies included in each, please visit: http://www.keynote.com/keynote_competitive_research/performance_indices.
All Web pages monitored for Keynote’s Web site performance indices are measured 24/7 from 10 US major metropolitan areas on a variety of backbones using Keynote’s commercially available Application Perspective® and Transaction Perspective High Frequency services. Both the aggregate or summary index views and the detailed data are available to Keynote customers to help them set performance benchmarks against their competitors, as well as for setting internal goals and targets for performance (for MBO’s), and for establishing and managing service level objectives and agreements (SLO/As). Built to leverage the highly accurate data gathered continually by Keynote’s global Internet test and measurement network, the company’s indices are considered the ‘gold standard’ for benchmarking Web page and transaction responsiveness and availability against competitors and industry norms.
Keynote also maintains and offers a number of multi-page or transactional indices for measuring the performance of a typical user transaction (such as logging on to an online bank account and checking an account balance) across a number of popular online categories. To find out more about Keynote’s line of transaction indices, please visit: http://www.keynote.com/keynote_competitive_research/performance_indices/industry.
The new indices will be available to Keynote customers who are using Keynote’s Application Perspective or Transaction Perspective High Frequency monitoring products. Qualified customers are provided with one free summary index (representing a composite or aggregate view of all the Web sites in a particular index) and can purchase additional indices for $100/month per summary. Customers can also purchase detailed index data (showing the performance of all the Web sites in a particular index) for an additional fee.
“For ten years now we have been providing our customers with access to the industry’s most accurate and representative Web performance indices to allow them to compare their site performance against the competition and set performance benchmarks and service level objectives accordingly,” said Vik Chaudhary, vice president of product management and corporate development. “With the launch of these seven new indices covering highly competitive segments of online business today, Keynote continues to lead the way by providing the tools and intelligence that companies need to succeed on the Web.”
The new Home page indices are as follows:
Keynote’s New Home Page Vertical Industry Indices
Retail
Abercrombie & Fitch
ABE Books
Amazon
Banana Republic
Barnes & Noble
Best Buy
Borders
Buy.com
CDW
Circuit City
Dell
Eddie Bauer
Foot Locker
Gap
J Crew
JC Penney
Kohl’s
Macy’s
Neiman Marcus
Nordstrom’s
Office Depot
Office Max
Overstock
Saks Fifth Avenue
Sears
Staples
Target
Tower Records
Toys R Us
Walmart
Zappos
Social Networking
AOL Hometown
Blogger
Classmates
MSN Groups
MSN Spaces
MySpace
Six Apart
Xanga
Yahoo! Groups
YouTube
News
ABC News
Bloomberg
CBS News
CNN
CNN Money
Fox News
LA Times
MSNBC
NPR
NY Times
SF Chronicle
USA Today
Wall Street Journal
Washington Post
Brokerage
Ameritrade
Charles Schwab
E*Trade
Fidelity
Firstrade
OptionsXpress
Scottrade
Sharebuilder
Siebert
TD Waterhouse
T Rowe Price
Wells Fargo
Banking
Bank of America
Chase
CitiBank
E*Trade Bank
National City
PNC
SunTrust
US Bank
Wachovia
Washington Mutual
Wells Fargo
Credit Card
American Express
Bank of America
Capital One
Chase
CitiBank
Diners Club
Discover Card
HSBC
Providian
US Bank
Wells Fargo
Top Ten Internet Brands
AOL
Amazon
eBay
Google
MapQuest
Microsoft
MSN/MSN Live
MySpace
Real Networks
Yahoo!
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in test & measurement solutions that improve mobile communications and online business performance. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, we have been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, our industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
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