May 9, 2007, 12:00 AM

AG Interactive creates a new look for AmericanGreetings.com

AmericanGreetings.com has been updated with more navigation tools and an improved user interface. The relaunch is expected to help customers more quickly find the e-card they seek, whether through smart search tools or new shopping features.

AG Interactive, the media subsidiary of American Greetings Corp., has relaunched AmericanGreetings.com. Its aim was to improve the flagship web site’s navigation, add shopping tools and focus on the new American Greetings branding initiative, the company says. American Greetings is No. 150 in the Internet Retailer Top 500 Guide.

The relaunch is expected to help customers more quickly find the e-card they seek, whether through smart search tools or new shopping features.

AG Interactive sought feedback from the 3.4 million paying members in their network of sites, including BlueMountain.com and Egreetings.com, to give users multiple options to find the perfect e-card, the company says. It developed new navigation features based on this research, including the ability to refine searches by style, collection or top e-card lists, all within a few clicks on the home page.

“Our millions of members have described to us what their ideal shopping experience would look like, and we are very pleased to deliver it to them,” says Sally Babcock, senior vice president of AG Interactive.

AmericanGreetings.com now offers a Find it Quick option with drop-down menus that let members choose the occasion, the relationship to the recipient (sister, mom and friend) and a card style. The web site then locates the “perfect” e-card and reduces the customer’s shopping time by 20% to 30%, company executives say.

The revamped web site also features a Quick View option, which is a mouse-over pop-up that gives a snapshot of the e-card and text of the greeting. Shoppers can preview a card’s contents without watching it from beginning to end.

AmericanGreetings.com also opened a forum for subscribers to voice their opinion of the e-cards, rate them and interact with the other consumers on the site.

AmericanGreetings.com will let nonmembers test drive the new site in a three-day “freeview.” The session will enable them to send an unlimited amount of e-cards and use printable content for free from May 15 through May 17.

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