Privacy Expert to Offer Counsel to Mobile Marketing Technology Provider
GREENBELT, Md., May 1 -- Acuity Mobile, a leading provider of targeted mobile content delivery technology, today announced the addition of Alan Chapell as a new board member and executive advisor. Mr. Chapell will advise Acuity Mobile on the latest issues surrounding the privacy of mobile users, with the goal of protecting the consumer`s user experience and supporting continued adoption of mobile marketing applications by users and wireless service providers.
"For consumers to accept mobile marketing sent to their phones, they must have confidence that their privacy is protected," said Mr. Chapell. "Acuity Mobile is a leader in mobile content delivery and has a unique vision for mobile advertising that ensures offers are relevant and appropriate, while also protecting proprietary information. I look forward to working with them on advancing their approach to mobile content delivery and to protecting the nascent adoption of mobile offers by consumers."
Mr. Chapell is widely recognized as an industry leader on issues of privacy in mobile ecosystems and interactive media. Currently serving as chairman of the Legislative and Consumer Affairs Subcommittee of the DMA`s Interactive Marketing Advisory Board, Mr. Chapell is also chairman of the New York City chapter of the International Association of Privacy Professionals (IAPP), chairman of the Mobile Marketing Association`s (MMA) Privacy and Preferences Committee, and a member of the MMA`s Consumer Best Practices Committee. He previously founded the privacy program at Jupiter Research and also directed Jupiter`s marketing, sales and compliance operations.
"We are delighted to add Alan as a board member," said Alan Sultan, president and co-founder of Acuity Mobile. "Acuity Mobile believes that the incredible power of mobile advertising -- what we call Spot Relevance(TM) -- will be squandered without the utmost respect for the user experience and for consumer privacy. Alan`s experience will bring valuable business insight that will be essential as we work to further strengthen our market position and provide content solutions to our customers."
About Acuity Mobile:
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile`s Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance(TM) -- the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit http://www.acuitymobile.com/.
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