May 7, 2007, 12:00 AM

Amazon doubles sales of watches and jewelry in past year

Sales of watches and jewelry at Amazon.com increased more than 100% in the first quarter over the first quarter a year ago, the company reports. Consumer favorites include the Cartier Men`s Tank Francaise watch for $17,316.

Sales of watches and jewelry at Amazon.com Inc. increased more than 100% in the first quarter over the first quarter a year ago, the company reports.

The company reports that customers purchased more than 23,000 unique styles of watches. Amazon added more than 2,500 new styles and brands in the past year.

Amazon’s experience also shows consumers are comfortable buying high-priced items online. The company says top sellers include the Chopard Men`s Mille Miglia watch for $8,860, Cartier Men`s Tank Francaise for $17,316, TAG Heuer Men`s Formula One at $1,750, Baume & Mercier Women`s Diamant for $2,439.99, and the Omega Men`s Seamaster at $12,275.

Amazon is No. 1 in the Internet Retailer Top 500 Guide.

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