May 3, 2007, 12:00 AM

Spiegel gets real-time view into customer demand with new search platform

With a new search marketing and web analytics platform from Omniture, Spiegel Brands is serving up customized online product offers based on the interests shoppers show during Internet search.

Spiegel Brands Inc., a web and catalog retailer of women’s apparel and home décor, is serving up customized online product offers based on the interests shoppers show during Internet search.

“Instead of trying to figure out what happened yesterday, we can act right away,” says Yun Hui Chong, vice president of e-commerce. “We can understand what search terms drive the most valuable visitors to our site based on hours of the day or days of the week, and we can serve our customers with the information and products they are looking for in real time-the moment they enter our web site.”

Spiegel is using a new search marketing and web analytics platform from Omniture Inc., which allows the retailer to manage multiple campaigns from one platform. Omniture SearchCenter ties keyword performance to online consumer activity, determining which keywords drive higher levels of revenue at certain times of the day. Omniture says its TouchClarity technology enables a retailer to provide a differentiated experience to each site visitor by serving the most relevant products or content based on customers’ historical behaviors.

Both SearchCenter and TouchClarity are integrated into Omniture’s web analytics solution, SiteCatalyst, enabling the company to leverage data from one technology to the other to optimize online initiatives.

New York-based Spiegel Brands manages five brands: Newport News, Spiegel, Shape FX, Carabella and A.B. Lambdin.

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