April 27, 2007, 12:00 AM

Dell.com slips to No. 3 among hardware manufacturers

Reflecting its overall fortunes, Dell Inc.’s web site has slipped to No. 3 among online destinations for hardware manufacturers, ranked on unique visitors this month by Nielsen/NetRatings.

Reflecting its overall fortunes, Dell Inc.’s web site has slipped to No. 3 among online destinations for hardware manufacturers, ranked on unique visitors this month by Nielsen/NetRatings. Dell.com’s April traffic slipped 15% in the last year to 14.05 million from 16.45 million a year ago. Hewlett Packard moved up to the No. 2 spot from No. 3 with a 19% surge in unique visitors to 16.8 million.

The Top 10 hardware manufacturer web sites, with unique visitors (in millions) this year and last and percent growth in April were:

  • Apple, 43.38, 35.28, 23%
  • Hewlett Packard, 16.82, 14.12, 19%
  • Dell, 14.05, 16.46, -15%
  • Sun Microsystems, 4.82, 3.56, 35%
  • IBM, 2.66, 3.38, -21%
  • Palm, 2.65, 1.76, 50%
  • Gateway, 2.09, 1.88, 11%
  • Nintendo, 1.83, 1.08, 69%
  • Linksys, 1.80, 1.48, 21%
  • Sony Computer Entertainment, 1.43, 1.41, 1%
(Unique visitors count only once each shopper who came to a site, no matter how many time that shopper visited.)

By time spent on the site per person, the Top 10 (in hours:minutes:seconds) with unique visitors (in millions) were:

  • Apple, 1:09:43, 43.38
  • AMD, 23:20, .80
  • Dell, 20:13, 14.05
  • XBOX, 13:28, 1.31
  • IBM, 13:24, 2.66
  • Hewlett Packard, 12:32, 16.82
  • Gateway, 12:16, 2.09
  • Creative, 12:06, .73
  • Nintendo, 11:38, 1.83
  • Sony Computer Entertainment, 11:36, 1.43

Among retail goods and services advertisers, the categories with the largest number of online ad impressions (in millions) were:

  • Books, Movies & Music, 6,240.03
  • Personal Care, 4,104.53
  • Auctions, 2,501.65
  • Electronics, 1,675.10
  • Home Improvement, 958.54
  • Apparel & Jewelry, 861.29
  • Events & Tickets,, 616.62
  • Art Prints & Posters, 380.39
  • Web Services, 295.09

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