April 27, 2007, 12:00 AM

Crutchfield uses web site to send message: Please recycle

Consumer electronics retailer Crutchfield has joined the Consumer Electronics Association’s myGreenElectronics.org initiative to educate customers and help them locate recycling facilities via a web tool.

Kurt Peters

Executive Editor

Consumer electronics retailer Crutchfield Corp. has joined the Consumer Electronics Association’s myGreenElectronics.org initiative to educate customers about the importance of recycling. The recycling site offers an online tool to help consumers locate recycling facilities for numerous electronics in markets across the United States.

A recent Crutchfield survey showed that fewer than 30% of customers are aware of any local electronics recycling options. Consumers who visit Crutchfield.com/recycling can enter their ZIP code to get a list of local or regional electronics recycling centers. The locator service uses information stored and updated in the myGreenElectronics.org database.

After each purchase made on the e-commerce site of Crutchfield, No. 81 in the Internet Retailer Top 500 Guide, the retailer now displays a message emphasizing the importance of recycling and directs customers to the recycling center web tool.

“With this new online tool and e-mail reminders, we hope to heighten awareness on a national level and make electronics recycling an everyday event, not just a once-a-year thought,” says John Haydock, senior vice president of marketing at Crutchfield.

“We are excited Crutchfield has become the first retailer to offer CEA’s electronics recycling information on a nationwide scale,” says Parker Brugge, Consumer Electronics Association senior director and environmental counsel.

Steve Weiskircher, vice president of information technology at Crutchfield, will speak at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session entitled Complying with the New Card Company Security Rules.

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