April 25, 2007, 12:00 AM

Shop.com targets women with new site design

Shop.com has unveiled a redesigned web site reorganized around the categories most important to busy women: apparel and accessories, home and housewares, beauty, and gifts.

Kurt Peters

Executive Editor

Shop.com has unveiled a redesigned web site focused on uncluttered design, clean iconography, a soft palette of colors and easier navigation, the company says.

The online shopping mall decided to reorganize the site around the categories most important to busy women: apparel and accessories, home and housewares, beauty, and gifts.

“In designing the new Shop.com look and feel, we incorporated feedback from our core audience of 30- to 55-year-old women who are looking for a place to shop where they feel welcome,” says Mondy Beller, senior vice president of marketing. “Shopping for her is about convenience, fun and a personalized experience-and that’s our goal in creating our new and evolving site. We want to be the online source for daily shopping and fun ideas and our site redesign is the first in a series of initiatives we’re undertaking to achieve that goal.”

Highlights of the redesign include new search and navigation capabilities designed to ease the process of finding highly specific products and a downloadable widget, SHOP.COMpanion, that enables visitors to search and shop from their desktops without opening a browser. The new site also offers a customizable area featuring favorite stores and recommended products.

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