Utility lets merchants quickly and easily add buySAFE’s trust seal and bonding services to increase customer confidence, site conversion and revenue
Arlington, VA (April 25, 2007) – buySAFE, Inc. (www.buysafe.com), the leading trust and safety company for e-commerce transactions, today announced the launch of the buySAFE Widget, a utility that enables e-commerce merchants to add the buySAFE trust seal and bonding services to their Websites in less than 15 minutes and requires little or no technical expertise. The buySAFE Widget makes the buySAFE service available to e-commerce merchants regardless of their shopping cart or checkout platform, and complements integrated implementations of the buySAFE service currently available for merchants using the MIVA, Cart32, 3dCart, Zoovy and various open source shopping cart platforms.
“The buySAFE Widget makes it possible for every e-commerce merchant to significantly increase their revenue, regardless of how their Website is structured,” said Jeff Grass, CEO of buySAFE. “In more than 12 million online transactions, buySAFE has been proven to increase conversion rates, repeat visitors and overall sales by creating more confident shoppers. With the launch of the buySAFE Widget, hundreds of thousands of additional merchants can discover the impact for themselves.”
The buySAFE Widget lets merchants add the buySAFE Seal to all pages of their Website, which signals to online shoppers that the merchant is trustworthy and reliable, has been rigorously screened, and is continuously monitored by buySAFE. Additionally, the buySAFE Widget allows merchants to offer their shoppers the option to purchase a buySAFE bond guarantee, with the merchant keeping a portion of any revenue collected. To qualify for buySAFE, online merchants must pass the buySAFE certification process, which ensures that they are financially sound, reliable, and committed to delivering on the terms of the sale.
The buySAFE service is completely free for merchants to use on their Websites. Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers, and also earn additional revenue from any buySAFE bond guarantees their customers purchase. Merchants who would like to apply should visit www.buysafe.com.
buySAFE has demonstrated significant momentum in the e-commerce arena in recent months with the announcement of several major partners and customers, including leading home improvement etailer Home Decor Products, and DVD Planet, part of Infinity Resources, the third-largest DVD retailer online. buySAFE also recently announced that shopping cart provider Cart32 has integrated the buySAFE trust solution into its suite of e-commerce products, and that cart provider 3dCart will also soon be integrating the buySAFE solution. MIVA Small Business Solutions and Zoovy have also announced that their merchants now have the ability to integrate the buySAFE Seal and bonding services directly via their product platforms.
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners – Liberty Mutual, Travelers, and ACE USA – certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper’s purchase with a bond, up to $25,000.
buySAFE builds buyer confidence by identifying certified merchants with the buySAFE Seal, and by guaranteeing shoppers’ transactions with a buySAFE bond. In so doing, buySAFE benefits merchants because shoppers are more likely to buy when they have trust and confidence in the merchant. buySAFE has enabled more than 12 million online purchases to be guaranteed with a surety bond. There are currently more than one million items bonded with buySAFE that can be found at www.buysafeshopping.com. buySAFE is headquartered in Arlington, Virginia. More information can be found at www.buysafe.com.