Akamai Technologies Inc., which provides technology for accelerating the delivery of web content, recently launched Stream OS, a rich-media management application that lets web site operators control the distribution of video and other rich media content across social networking and affiliate sites.
For brand companies, or anyone with a large content library and lots of video and other digital assets, this provides a single interface to upload assets and manage them in a single location,” an Akamai spokeswoman says.
The National Basketball Association, for example, uses Akamai`s Stream OS tools to manage more than 45,000 streaming assets and provide access to online game highlight footage within minutes of production to NBA.com, WNBA.com, NBADLEAGUE.com, and all team sites. In addition, Stream OS helps the NBA distribute its content to partner sites, licensees and web and desktop widgets that display NBA information.
"The NBA and Akamai have worked together for years and Stream OS is a great addition to their stable of products," said Michael Gliedman, senior vice president and CIO of the NBA. "Utilizing Stream OS, we are able to meet the ever-growing demands of NBA fans and partners around the world, delivering video and audio content from NBA games while keeping efficient control over our resources and operations."