April 16, 2007, 12:00 AM

Blockbuster promotes Nick Shepherd to COO of online and stores

Blockbuster Inc. has promoted company veteran Nick Shepherd, executive vice president and president of worldwide stores, to senior executive vice president and chief operating officer responsible for all online and store operations.

Blockbuster Inc. has promoted company veteran Nick Shepherd, executive vice president and president of worldwide stores, to senior executive vice president and chief operating officer responsible for all online and store operations. Shepherd will continue to report to chairman and CEO John F. Antioco.

"This appointment reinforces Blockbuster`s ongoing efforts to maximize the synergies of its online and retail store operations so that we can continue to build on the success of Blockbuster Total Access and better serve our customers," says Antioco, who plans to leave the company at the end of next year. Blockbuster is No. 70 in the Internet Retailer Top 500 Guide. Shepherd, who joined Blockbuster in 1995, has also served the video rental company as executive vice president and chief marketing and merchandising officer, chief concept officer, senior vice president of international, and vice president and managing director of Blockbuster’s United Kingdom business. "This appointment reinforces Blockbuster`s ongoing efforts to maximize the synergies of its online and retail store operations so that we can continue to build on the success of BLOCKBUSTER Total Access(TM) and better serve our customers," said John Antioco, Blockbuster Chairman and CEO. "This move also recognizes the many valuable contributions Nick has made to Blockbuster in his 12 years with the company. His unique domestic and international experience, combined with his keen leadership skills, is a tremendous benefit to Blockbuster."

Prior to joining Blockbuster, Shepherd worked in the retail consumer electronics, grocery and restaurant industries and held senior positions with companies including British retailer Kingfisher Plc.

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