April 13, 2007, 12:00 AM

DiscoveryStore discovers new sales with telescope comparison service

Telescope shoppers who used new product comparison technology at DiscoveryStore.com increased their telescope purchases by 75% compared to shoppers who used Discovery’s previous product comparison system, the company reports.

Telescope shoppers who used new product comparison technology at DiscoveryStore.com increased their telescope purchases by 75% compared to shoppers who used Discovery’s previous product comparison system, the company reports.

A year ago, DiscoveryStore.com installed an interactive product comparison system dubbed “Telescope Finder” from DecisionStep.

“We had telescope comparison charts online for years but wanted a more robust and user-friendly tool, specifically to help beginning and intermediate telescope users identify the qualities most important to them,” says Kathy Greif, director of online merchandising for Discovery Commerce, a retail unit of Discovery Communications Inc. that includes DiscoveryStore.com, stores and catalogs. “While the site overall showed a modest increase in telescope sales year-over-year of about 14%, the DecisionStep tool, combined with our existing comparison charts, showed a significant increase in sales-over 75% compared to 2005`s charts alone.” Discovery is No. 195 in the Internet Retailer Top 500 Guide.

DecisionStep’s Purchase Decision Solutions for Online Retail product includes rich media and is embedded into a retailer’s web site.

Kelly Day, senior vice president of Discovery Interactive, a new unit that consolidates Discovery`s e-commerce operations with Discovery Communications` online content group, is speaking at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session entitled Beyond Credit Cards: E-Checks, PayPal, Google Checkout & Much More.

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