April 9, 2007, 12:00 AM

United Retail names a new head of e-commerce

United Retail Group has appointed Julie L. Daly to the newly created position of president, Shop @ Home, an e-commerce unit that includes Avenue.com.

United Retail Group Inc. has appointed Julie L. Daly to the newly created position of president, Shop @ Home, the company’s e-commerce unit which also includes Avenue.com.

Most recently Daly was vice president of strategic planning, a position she held since 1996. Daly joined United Retail Group in 1986 as merchandise controller and was promoted to director of merchandise planning in 1988. In 1990, she was promoted to director of planning and distribution and in 1991 became vice president, planning and distribution.

E-commerce is a growing sales channel for United Retail, No. 315 in the Internet Retailer Top 500 Guide. Overall the web accounted for 5% of 2006 total sales of $462.1 million vs. 3% of total revenue of $438.7 million in 2005.

In fiscal 2006, Shop @ Home delivered 52% growth over the prior year, the retailer says. “Our web site is rapidly evolving, and is one of our key growth initiatives for fiscal 2007 and beyond,” says United Retail CEO Raphael Benaroya.

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