April 5, 2007, 12:00 AM

Fitting a moose onto a computer desktop

Moosejaw Mountaineering has introduced the Moosejaw Communicator, a desktop application that consumers download to their computers. The application establishes a continuous link between the consumer’s computer and the e-commerce site.

Like any merchant, outdoor apparel and gear retailer Moosejaw Mountaineering and Backcountry Travel Inc. would like to stay in touch with customers 24/7, to always be top of mind. It settled for top of desk, but got the 24/7 connection.

Moosejaw Mountaineering has introduced the Moosejaw Communicator, a branded desktop application that consumers can download to their computers. Once installed, the application establishes a continuous link between the consumer’s computer and the e-commerce site.

“It’s a mechanism to deliver the Moosejaw Madness every day to our customers,” says marketing director Indy Bishop of the e-retailer’s madcap content portal. The connection also delivers special merchandise deals and other promotions. “We offer our online customers dating advice, encourage them to play Rock/Paper/Scissors with us, and we’ll gladly edit their term papers. The communicator technology allows us to deliver the Moosejaw Madness in a very unique way, and that’s what we’re all about.”

The branded desktop application from Moosejaw, No. 347 in the Internet Retailer Top 500 Guide, was created and is managed by OTOlabs, a One to One Interactive company. A PC user can install and use the Moosejaw Communicator in less than a minute. After installation it is launched on the user’s desktop every time the computer boots up. As new content becomes available the communicator sends the user an alert and instantly updates the desktop application.

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