April 4, 2007, 12:00 AM

BabyUniverse and Buy.com team up on a baby store

BabyUniverse has opened a Baby Store at Buy.com, making thousands of BabyUniverse products available to Buy shoppers. The deal gives BabyUniverse access to Buy.com`s more than 9 million customers.

Kurt Peters

Executive Editor

BabyUniverse Inc. has opened a Baby Store at Buy.com, making thousands of BabyUniverse products available to Buy shoppers. The deal gives BabyUniverse access to Buy.com`s more than 9 million customers. The store will be featured on a Baby tab at Buy.com.

“This relationship should significantly expand our online presence by introducing BabyUniverse products to millions of new consumers,” says John C. Textor, chairman and CEO of BabyUniverse.

Textor’s colleague Georgianne Brown, president of mainstream commerce at BabyUniverse, is speaking at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in the session Blending Video and E-Commerce.

"We are excited by our new partnership with BabyUniverse, a company that shares with Buy.com and BuyTV a similar view of the converging marketplace of e-commerce and new media,” says Neel Grover, CEO of Buy.com Inc., No. 36 in the Internet Retailer Top 500 Guide. “BabyUniverse represents another strong addition to our very successful Buy.com Marketplace. The program continues to gain popularity among top-tier retailers selling their products through the Buy.com web site to loyal Buy.com shoppers."

BabyUniverse is No. 235 in the Internet Retailer Top 500 Guide.

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