-New Harte-Hanks Allink® Enhanced database marketing solution supports department store chain`s customer relationship marketing effort-
BILLERICA, MA - March 19, 2007 - Harte-Hanks (NYSE:HHS), a worldwide direct and targeted marketing company, today announced that Lord & Taylor, one of America`s premier upscale specialty department store chains, has selected the new Allink Enhanced database marketing solution to help the retailer gain greater customer insight and increase customer acquisition, growth and retention.
"Lord & Taylor recognizes the need to infuse its marketing programs with new energy and a stronger focus on engaging more personally with its customers," said Jane Elfers, president and chief executive officer, Lord & Taylor.
Based on the retail marketing expertise of Harte-Hanks, Lord & Taylor is deploying Allink Enhanced, a fully-packaged database marketing solution that integrates marketing strategy, analytics and best-of-breed technology to serve as the foundation for all of its customer communications efforts.
Designed to support Lord & Taylor`s needs, the hosted Allink Enhanced solution will integrate customer data across channels and provide a consolidated, cleansed, complete view of customers in a single marketing database. According to Harte-Hanks, this new solution will allow Lord & Taylor to better understand customer behavior across channels, enable personalized, targeted communications, engage in more effective, long-term customer dialogues, more efficiently share information within the company and strategically measure the results of marketing efforts.
"Lord & Taylor has a proven record of innovation and truly understands that to be a front-runner it must have a customer-focused marketing strategy," said Kathy Calta, corporate officer and executive vice-president, Harte-Hanks. "Retailers seek to optimize each customer interaction, no matter what the channel – and that requires a data-based solution that aligns marketing activity with revenue and profitability goals."
Lord & Taylor will measure return on investment and program success based on circulation, revenue, response rates and other marketing benchmarks. Ultimately, with increased customer insight, Lord & Taylor expects to target and engage customers more efficiently and effectively, resulting in improved marketing and business performance.
About Lord & Taylor
Lord & Taylor is an upscale specialty department store, with 47 stores in nine states and the District of Columbia. Lord & Taylor has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories products for women, men and children. Founded in 1826, Lord & Taylor is one of America`s premier retailers.
About Harte-Hanks, Inc.
Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients` marketing investment by increasing their prospect and customer value – a process of "customer optimization" –organized around five strategic considerations: Information (data collection/management) - Opportunity (data access/utilization) - Insight (data analysis/interpretation) - Engagement (knowledge application) - Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
Media Contact: Chet Dalzell