March 27, 2007, 12:00 AM

Former Circuit City exec Fiona Dias joins GSI Commerce

Fiona Dias, a former executive vice president and chief marketing officer with Circuit City Stores Inc., has joined GSI Commerce as executive vice president, partner strategy and marketing.

Fiona Dias, a former executive vice president and chief marketing officer with Circuit City Stores Inc., has a new senior position as executive vice president, partner strategy and marketing, at e-commerce technology and services provider GSI Commerce Inc.

In her new role, Dias will focus on direct-to-consumer selling, interactive marketing, and branding and multi-channel integration. In addition to launching and directing the partner strategy unit, Dias also will head up GSI’s corporate marketing department and its product management team, which oversees the development, implementation and enhancement of products to support GSI’s partners’ online strategies.

Prior to joining GSI, Dias was executive vice president and chief marketing officer with Circuit City. Her responsibilities included overseeing CircuitCity.com. Prior to Circuit City, Dias held senior management positions with Frito-Lay Co. (a division of Pepsico), Quaker State Co. and Procter & Gamble Inc.

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