SharpView Off-line to Online Marketing Dashboard Provides Most Comprehensive Campaign Measurement Available to Fortune 500 Marketers
SCOTTSDALE, Ariz. and SALT LAKE CITY, – March 19, 2007 – iCrossing, a digital marketing agency committed to people’s desire to find, announced today that it will acquire Sharp Analytics, a leader in next generation business intelligence solutions. This move combines iCrossing’s industry-leading digital marketing services with Sharp Analytics’s proprietary marketing dashboard technology, SharpView™, to provide Fortune 500 marketers – and their agencies – the most comprehensive offline to online campaign insight available in the industry.
Based in Salt Lake City, Sharp Analytics has helped companies like HP and P&G;, and their advertising agencies derive insight and enhance campaign performance through advanced analytics and SharpView, the company`s proprietary, Web-based software. SharpView uses advanced embedded optimization and modeling to identify key insights hidden within data, integrates campaign results from disparate systems and then analyzes the information against pre-defined campaign goals. Decision makers access this information in real time via an intuitive customized dashboard to monitor results and optimize marketing campaigns.
Sharp Analytics will retain its brand and operate as a division of iCrossing, Inc. iCrossing’s existing analytics and performance insight teams will merge with Sharp Analytics’s current service offering to create fully integrated business intelligence solutions that bridge the gap between on- and off-line data.
Sharp Analytics will continue to be headquartered in Salt Lake City, with additional personnel being added in New York, Scottsdale, Ariz., and London. Sharp Analytics’s founder, Chuck Sharp, will become managing director of the Sharp Analytics division. In this role, he will be responsible for the product development and marketing of SharpView and its corresponding analytics services. Sharp will report to Rod Lenniger, executive vice president of iCrossing.
“We have always prided ourselves on the combined talent and technology that has made our analytics offering number one in the industry,” said Jeffrey Herzog, CEO and founder of iCrossing. “Today we raised the bar even higher. Sharp Analytics’s business intelligence technology combined with our own analytics services sets a new standard for tracking, measuring and optimizing campaign ROI both on- and off-line.”
The Sharp Analytics news comes on the heels of iCrossing’s recent acquisitions of Spannerworks, the leading search agency in the U.K. (February, 2007), and NewGate Internet, a Bay Area-based search marketing firm with a strong presence in the retail sector (November, 2006).
About iCrossing, Inc. iCrossing is a different kind of digital marketing agency committed to people’s desire to find. The company develops online campaigns, programs and experiences designed to help people find what they are searching for. Through a proven combination of talent and technology, iCrossing helps its global client base – including 40 Fortune 500 companies such as The Coca-Cola Company– find solutions for complex digital marketing challenges. Founded in 1998, the company has 350 employees worldwide. iCrossing is headquartered in Scottsdale with offices in Atlanta, Chicago, Dallas, New York, San Francisco and Brighton, U.K.
About Sharp Analytics. Sharp Analytics, a division of iCrossing, is a next generation business intelligence company that helps marketers turn data into actionable results. Through world-class analytics services and the company’s proprietary SharpView™ marketing dashboard technology, Sharp Analytics provides its client base – including companies such as HP and P&G; – the most comprehensive campaign measurement available to marketers today. Founded in 2001, the company is headquartered in Salt Lake City, Utah, with offices in New York, Scottsdale and London. For additional information, and a SharpView demonstration, visit www.sharpanalytics.com .