March 8, 2007, 12:00 AM

Retailers paying smaller commissions to affiliates, study says

32% of online retailers report paying an affiliate commission of more than $5,000 in a single month, down from 46% who reported paying that much to an affiliate in any one month last year, the 2007 AffStat Report says.

32% of online retailers report paying an affiliate commission of more than $5,000 in a single month, down from 46% who reported paying that much to an affiliate in any one month last year, according to figures in the 2007 AffStat Report from Shawn Collins Consulting.

Following are the largest commissions paid to an individual affiliate in a single month as reported by online retailers in 2007/2006: More than $1,000 – 29%/22% $1,000-$5,000 – 32%/22% $5,001-$10,000 – 10%/16% $1,001-$20,000 – 9%-14% More than $20,000 – 13%/16%

The AffStat 2007 report also notes a drop in the number affiliates reported by online retailers along with a decline in the number of click-throughs from affiliates.

Following are the number of affiliates as reported by online retailers in 2007/2006:
More than 500 – 37%/24%
501-2,000 – 25%/22%
2,001-5,000 – 18%/23%
5,001-10,000 – 10%/15%
More than 10,000 – 9%/14%
Don’t know – 1%/2%

The number of click-throughs from affiliates as reported by online retailers 2007/2006:
More than 5,000 – 25%/15%
5,000-20,000 – 25%/17%
20,001-50,000 – 13%/12%
50,001-100,000 – 8%/14%
100,001-500,000 – 13%/20%
More than 50,000 – 8%/12%

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement