Consumers Used WebCollage-Syndicated Content to Research Billions of Dollars Worth of Products in 2006 through WebCollage Channel Partner Sites
New York –March 5, 2007 – WebCollage, a leading provider of Web content integration solutions for manufacturers and their channel partners, today announced a year-over-year increase of over 150% in Internet traffic to manufacturer product marketing content that WebCollage syndicated to channel partner websites. According to the company, this increase reflects consumers’ growing tendency to conduct research online before making online or offline purchases, as well as the growing strength and breadth of the WebCollage network. In 2006 alone, WebCollage helped more than 300 new Retailers, VARs and Distributors realize the value of using syndicated marketing content to drive increased sales and improve their customers’ online experience. Along with increased traffic, WebCollage also reported more than a 450 percent jump in the dollar value of products that consumers researched at network partner websites during 2006 using WebCollage-syndicated content.
“The tremendous increase in all of our content use categories underscores the increasing importance that consumers are placing on online research as a first step in the purchase cycle. Manufacturers and their channel partners recognize this trend and are looking for new ways to work together to provide their customers with the information that they need to make informed purchasing decisions,” said WebCollage Vice President of Marketing, Jed Alpert. “Our traffic growth can also be attributed to the large number of manufacturers and channel partners who have joined the WebCollage network in the past year. These companies understand the power of delivering compelling marketing content and a consistent brand experience to their customers wherever they research and shop online, and they recognize the experience and technological expertise that WebCollage has in deploying a content syndication solution that makes this possible.”
In addition to the growth in overall Web traffic, WebCollage also reported a large increase in the number of SKUs deployed in its network and the number of product information pages viewed by potential customers during 2006. “As Web research becomes an increasingly common part of the purchase decision process for consumers, they are becoming increasingly sophisticated researchers,” Mr. Alpert added. “Consumers now demand to see the most complete, up-to-date, informative product content available before making a purchase. As manufacturers create this content and channel partners’ websites are the place where their customers are most likely to perform research – the two parties need to act jointly to meet this demand. WebCollage enables this.”
“Clients choose our solution because they understand the growing role that online research is playing in their customers’ purchase decisions, and our solution has a proven ROI. WebCollage A/B testing, conducted across hundreds of thousands of consumer visits on channel partner websites, has shown that when a manufacturer’s product marketing content is made available on a channel partner’s website, add-to-carts typically increase between 6% and 15%. For clients, each dollar of product researched using WebCollage content represents a potential additional dollar of sales.”
WebCollage is the leading Web content integration network for manufacturers and their channel partners -- retailers, VARs and distributors. Using WebCollage`s patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their channel partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and channel partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes.
Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, GSI Commerce, Inc., Cedar Fund and Gilde IT Fund. For more information, please visit: www.webcollage.com or call 1.212.563.2112.
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