February 28, 2007, 12:00 AM

Training a new generation of search marketing pros

As the number of search marketing pros dwindles amid strong demand for search marketing expertise, the Search Engine Marketing Professional Organization is offering new training courses.

Internet Retailer

As the popularity of Internet search marketing continues to grow, the number of search marketing pros isn’t keeping up. So it’s back to school for those who want to fill the gap.

The Search Engine Marketing Professional Organization, or SEMPO, is launching a series of online classes spanning topics ranging from search fundamentals to advanced search advertising.

“We’re at a critical juncture in the global economy,” SEMPO president Dana Todd says. “Search marketing is becoming an essential part of business operations now and that means job creation is at an all-time high. We need many more people to fill search engine marketing jobs, within both corporations and agencies.”

78% of small businesses now use the Internet regularly, spending more than $43 billion in online purchases in 2005, JupiterResearch says in a recent report. “Business-to-business transactions are also contributing mightily to Internet growth, opening up another avenue for marketing jobs,” adds Todd.

The SEMPO Institute has launched online with a foundation course, “Fundamentals of Search Marketing,” to provide a high-level understanding of search marketing basics. Starting this month, it’s offering online courses in advanced search advertising and advanced search engine optimization.

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