The e-retailer reports a $126 million net loss, stemming from a $640 million year-over-year increase in spending in the quarter on technology and content ...
(Page 3 of 3)
“Our advice is that retailers cast a wide net and test and evaluate their return on investment at a gross margin level,” she says. “Not all sites are going to be alike in terms of the traffic they send. Since there’s little upfront cost, there’s a low risk in trying most of them. Each retailer should try as many as they can find.”
Elizabeth Gardner is a Riverside, Ill.-based freelance business writer.