Bringing online social networking to professional builders and do-it-yourselfers, e-retailer Tool King has launched Toologics.com as a site where tool users can share information in forums, post and view classified ads, and access product buying guides.
“We see Toologics.com as an opportunity to gain a better understanding of our customer base,” managing partner Don Cohen says. “By providing a platform for users to interact via live chat and forums, we can monitor our customers’ interaction and tailor our business model to better fulfill their needs.” Tool King is No. 302 in the Internet Retailer Top 500 Guide.
Toologics.com’s forums will cater to professional builders as well as do-it-yourselfers who want to discuss topics such as woodworking, metalworking, auto-working, and overall project tips. The site also offers direct links to ToolKing.com for making purchases.
Eventually, Toologics.com will also enable visitors to create personal pages on the site by uploading their own stories, photos and videos, Cohen says.