February 19, 2007, 12:00 AM

Dell looks for a new head of e-commerce

The personnel shake-up at Dell Inc. continues and this time the senior manager leaving is John Hamlin, Dell’s senior vice president, global online business and brand marketing. A successor has yet to be named.

The shake-up at Dell Inc. continues and this time the senior manager leaving is John Hamlin, Dell’s senior vice president, global online business and brand marketing.

Hamlin was responsible for Dell`s worldwide e-commerce business, including online sales, service, technology and content development as well as Dell`s worldwide brand and advertising strategy.

The company says it is looking for a replacement. Hamlin served as senior vice president of Dell`s U.S. consumer business from 2000 through 2005. From 1998 to 2000, Hamlin was vice president of Dell`s home and small business division in Japan and managed Dell`s preferred accounts segment in Japan.

Hamlin is the fifth senior executive to leave the company in recent months as Dell, No. 4 in the Internet Retailer Top 500 Guide, shakes up its operation to regain lost sales and market share.

On Feb. 16 Dell named former Motorola executive vice president Ron Garriques to serve in the newly created position of president, global consumer. The new organization will incorporate all of Dell’s consumer business, including products, product design and sales. Garriques will report directly to CEO Michael Dell, who took over as the company’s top executive in January.

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