February 9, 2007, 12:00 AM

BestBuy.com leads in unique visitors in December by a wide margin

BestBuy.com was the leading web site in consumer electronics, ranked by visitors, in December, besting No. 2 CircuitCity.com by 35%, reports Nielsen/NetRatings.

Kurt Peters

Executive Editor

Best Buy Inc.’s BestBuy.com was the leading web site in consumer electronics, ranked by visitors, in December, besting No. 2 Circuit City Stores Inc.’s CircuitCity.com by 35%, reports Nielsen/NetRatings, a company that measures and analyzes Internet usage. Best Buy was No. 1 a year earlier, but its lead over Circuit City then was 28%. BestBuy.com hosted 21.98 million unique visitors in December; Circuit City hosted 16.3 million.

In December, the leading consumer electronics sites by unique visitors (which counts only once each shopper who came to a site, no matter how many times that shopper visited), with the year-earlier December number (in millions) and year-over-year growth were:
• BestBuy.com, 21.987, 19.443, 13%
• Circuitcity.com, 16.300, 15.203, 7%
• eBay Electronics, 12.910, 12.555, 3%
• eBay Computers, 6.274, 6.546, -4%
• TigerDirect.com, 5.037, 4.151, 21%
• OSTG, 4.227, 4.667, -9%
• RadioShack, 4.068, 4.246, -4%
• COMPUSA.com, 3.999, 3.875, 3%
• Sony Electronics, 3.657, 5.266, -31%
• Sony, 3.587, 3.914, -8%

The category as a whole hosted 53.43 million unique visitors.

By time (in minutes and seconds) spent on each site, with December visitors (in millions) the top sites were:
• LG Electronics, 27:03, 611
• NewEgg.com, 15:47, 3,178
• TigerDirect.com, 15:05, 5,037
• eBay Electronics, 14:23, 12,910
• Geeks.com, 14:16, 813
• Circuitcity.com, 12:56, 16,300
• eBay Computers, 12:16, 6,274
• Canon, 11:35, 2,266
• BestBuy.com, 11:32, 21,987
• COMPUSA.com, 10:48, 3,999

Nielsen/NetRatings AdRelevance service reports that the top consumer goods and services bands by ad impressions in December (in millions) with share of impressions, were:
• Reunion.com L.L.C., 8.165 19.6%
• Blockbuster Inc., 7.309 17.5%
• United Online Inc., 4.270 10.2%
• Netflix Inc., 3.442 8.3%
• eBay Inc., 2.017 4.8%
• Wal-Mart Stores Inc., 1.740 4.2%
• Time Warner Inc,. 1.607 3.9%
• True, 1.528 3.7%
• Target Corp., 1.499 3.6%
• Circuit City Stores Inc., 713 1.7%

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