Retailers to Leverage Evolving Digital Entertainment Options with Novel Offerings
TORONTO AND BOSTON--ExtendMedia announced an agreement with HP to develop and market new solutions for retailers of digital entertainment products to meet today’s strong demand for broadband content and delivery. As part of the agreement, ExtendMedia is providing its expertise in powering digital media commerce to HP. Terms of the agreement were not disclosed.
As consumers endorse new ways of accessing digital content, retailers are scrambling to assure that revenue streams from established media formats such as DVD are augmented by new, broadband-based revenue opportunities. Extend’s relationship with HP is focused on enabling new broadband content offerings for retailers that give consumers the highest-quality movies, TV shows, games and music in more accessible, convenient and portable options.
“We’re thrilled to work with HP on expanding the video download market for retailers,” said Jim Geary, CEO and president of ExtendMedia. “By combining HP’s extensive background in retail system integration with Extend’s flexible media commerce platform, we are poised to enable the future of entertainment retailing.”
"ExtendMedia`s expertise in powering digital media commerce has proven to be a valuable asset to HP and our recently announced Video Merchant Services business," said Willem de Zoete, vice president and general manager, Digital Entertainment Services at HP. "With Extend’s help, we`re delivering transformative solutions that will enable retailers to monetize new digital media delivery options for entertainment content."
ExtendMedia’s flagship OpenCASE® software platform provides broadband content management capabilities for businesses that offer content to consumers – so that businesses can better deliver, control and monetize either on-demand or advertising-supported content. Extend’s solutions power digital media commerce for retailers, network operators, networks/studios and content aggregators, including Showtime, ClickStar and Cablevision.
"A few technology ‘gotcha’s’ still exist before brick and mortar retailers can effectively monetize today’s new digital entertainment types, whether in-store or online,” said Michael Cai, director of access and services at Parks Associates. "HP and ExtendMedia have unique expertise with integrated e-commerce solutions to help retailers meet an evolving technology future – with new offerings that keep digital entertainment content in the consumers’ shopping cart."
About ExtendMedia, Inc.
ExtendMedia delivers digital content service infrastructure solutions that provide the foundation for today’s leading content businesses. Our flagship product, OpenCASE®, is a digital media commerce platform to create, manage and monetize content online. OpenCASE allows content providers & distributors to launch secure content businesses that support a variety of business models, via a licensed or hosted offering. OpenCASE’s sophisticated business rules and automation controls allow our customers to lower operational overhead and adapt to changing business needs. Its rich feature set for metadata and asset management, DRM policy, syndication, billing, and consumer profiling powers the online offerings of top-tier media companies, broadband service providers, and mobile operators. ExtendMedia brings years of content management and delivery experience to the table in solving each customer’s unique challenges. ExtendMedia’s customers include ClickStar, SHOWTIME, Cablevision, Nelvana Entertainment, Bell Canada and MTS. For more information, please visit us at www.extend.com.
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Mary Kae Marinac, 978-685-3136