January 31, 2007, 12:00 AM

StacksandStacks.com is piling on e-commerce technology

Home and housewares e-retailer StacksandStacks.com added e-commerce tools in 2006 including customer reviews and search engine optimization technology.

Bill Briggs

Senior Editor

Home and housewares e-retailer StacksandStacks.com added e-commerce technology including customer review and search engine optimization technology to boost 2006 sales by 29%. The addition of new interactive tools along with some 3,000 new products is behind the company’s sales boost, says Mel Ronick, president.

“We did our own site review at the beginning of 2006,” he says. “In September, we went to Bazaarvoice and brought customer reviews to the site.”

StacksandStacks, No. 286 in the Internet Retailer Top 500 Guide to Retail Web Sites, also devoted unspecified resources to search engine optimization last year, Ronick says. “We come up very high organically with keywords. That’s very important in staying ahead.” The company signed on with ChannelAdvisor Corp. as its pay-per-click vendor last summer.

This year will bring a site redesign in the first quarter and a new web platform in the second quarter. Both projects will be assisted by InfoGate, a subsidiary of iGate Global Solutions Ltd.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Seth Barnes / E-Commerce

Commissions are for closers

A Savings.com executive responds to an Internet Retailer article describing a web merchant’s decision to ...

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

Advertisement